How Come So Many Celebs Are Being Seen In Fitflops Exercise Shoes?

Increasing numbers of celebrities have been seen wearing Fitflops toning shoes recently. Chelsea Clinton, Julianne Moore and Jennifer Lopez have been seen wearing them. In fact, J. Lo even blogged about them. So what’s the appeal of Fitflops?

Fitflops use something they call “microwobleboard” technology to reproduce the feeling of walking barefoot on soft ground and to exercise the lower body muscles. Walking whilst wearing Fitflops will cause your bottom muscles to be engaged for up to 30% longer, your quadriceps for up to 19% longer and your hamstrings for up to 16% longer. There is also 22% additional shock absorption in comparison to traditional shoes.

Wearing Fitflops can significantly reduce the force to your joints whilst walking. It can also reduce underfoot pressure on the toe and heel – which will help to relieve discomfort caused by heel spurs and plantar fasciitis. But the main selling point for a lot of users is the fact that the extra work carried out by the lower body muscles when walking in Fitflops will help to tone up your legs and trim down your bottom.

It’s easy to understand how they would appeal to any busy woman, celebrity or not. If you find it hard to find time to get to the gym, then wearing Fitflops as you walk around during the course of the day can help you to keep in shape.

One explanation as to why Fitflops are so extremely popular is the fact that they are very colourful and stylish. They don’t look anything like fitness shoes. When they were first launched, they were a range of flip flop style sandals but, in response to customer demand, further styles were introduced. Clogs, slippers and warm winter boots were introduced to the range – which makes sense – flip flops don’t make very good winter footwear! Sneakers are the newest addition to Fitflops range – and once again they are very colourful (how do you like the sound of platinum sneakers?) and extremely fashionable. They look like being a very popular choice this season.

Fitflops are far from the only toning shoes to be found on the market. Masai Barefoot Technology, Reebok Easy Tones and Skechers Shape Ups are just a small selection of the other available brands. However, few of these have the fashion appeal of Fitflops – and most of them are quite a bit more expensive. You could, quite realistically, opt for a pair of Fitflops when you next feel like treating yourself to a new pair of shoes. Any benefits you get in terms of toning and trimming could just be regarded as a (very nice) bonus.